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Design to Sell was created to go above and beyond the typical ways to prepare your home for the challenges
of our shifting market. Staging a home is the process of preparing a house for sale regardless of price,
location & condition. Our staging professionals follow a proven system for removing clutter and arranging
furnishings up to and including whole house redesigns. All this with the goal of creating a positive impact on
buyers the minute they walk through the door.
Staging is the concept and process of preparing a house for sale keeping in mind that "the way you live in
your home and the way you sell your house are two different things". The home becomes a product with its
benefits highlighted to the best.
To compete in today's market, the home needs not only to be priced right, it needs to look better than the
competition. It needs to be shown in its best possible condition and with all the architectural features shown
to the best advantage. It has been proven over and over in our marketing experience that the home will also
sell faster.
of our shifting market. Staging a home is the process of preparing a house for sale regardless of price,
location & condition. Our staging professionals follow a proven system for removing clutter and arranging
furnishings up to and including whole house redesigns. All this with the goal of creating a positive impact on
buyers the minute they walk through the door.
Staging is the concept and process of preparing a house for sale keeping in mind that "the way you live in
your home and the way you sell your house are two different things". The home becomes a product with its
benefits highlighted to the best.
To compete in today's market, the home needs not only to be priced right, it needs to look better than the
competition. It needs to be shown in its best possible condition and with all the architectural features shown
to the best advantage. It has been proven over and over in our marketing experience that the home will also
sell faster.
What is Design to Sell?
Why should you stage your home?
Today's buyer is interested in moving into a home that does not require any "move-in repairs". Neither do they
want to patch or paint the inside or do landscaping on the outside. Today's most common buyer is a busy
couple, usually a two-income family ready to move up in size or a change of location and need to quickly get
on with their lives. So, the smart buyer looks for the house that is ready in all aspects and a prepared Design
to Sell home is just that.
An occupied home, with furniture, toys, garden equipment, etc. may quickly be overlooked, while on the other
hand, a home may also need to have some additional items added to show off the rooms, such as
appropriate accessories, plants, flowers, and even artwork. An empty home will show better with a few
colorful touches, perhaps a vignette of chairs, table, lamps in the dominant rooms. Builders often have a new
custom home staged, allowing the potential buyers to see the expanse of the room or the special features.
The ultimate goal is to place the home in its best showcase condition, allowing it to sell for the best possible
price in the shortest possible time.
The feeling to convey is allowing the potential buyer to see the house and its features not the current
homeowner's belongings, the best view of each room, the best traffic pattern through the home, the best curb
appeal. (As any experienced Realtor will tell you, many times a potential buyer will not even get out of the car
upon looking at the outside of the house. )
want to patch or paint the inside or do landscaping on the outside. Today's most common buyer is a busy
couple, usually a two-income family ready to move up in size or a change of location and need to quickly get
on with their lives. So, the smart buyer looks for the house that is ready in all aspects and a prepared Design
to Sell home is just that.
An occupied home, with furniture, toys, garden equipment, etc. may quickly be overlooked, while on the other
hand, a home may also need to have some additional items added to show off the rooms, such as
appropriate accessories, plants, flowers, and even artwork. An empty home will show better with a few
colorful touches, perhaps a vignette of chairs, table, lamps in the dominant rooms. Builders often have a new
custom home staged, allowing the potential buyers to see the expanse of the room or the special features.
The ultimate goal is to place the home in its best showcase condition, allowing it to sell for the best possible
price in the shortest possible time.
The feeling to convey is allowing the potential buyer to see the house and its features not the current
homeowner's belongings, the best view of each room, the best traffic pattern through the home, the best curb
appeal. (As any experienced Realtor will tell you, many times a potential buyer will not even get out of the car
upon looking at the outside of the house. )
Benefits of Design to Sell
* Sell more quickly and for more money
* Improve curb appeal
* Appraise for full value
* Present an easy flow pattern
* Create a feeling of spaciousness
* Are free of clutter
* Stand out from the competition
* Look better maintained
* Appear well cared for
* Are seen by buyers as "move-in ready"
Recommendations from a Design to Sell expert at no extra cost!
* Sell more quickly and for more money
* Improve curb appeal
* Appraise for full value
* Present an easy flow pattern
* Create a feeling of spaciousness
* Are free of clutter
* Stand out from the competition
* Look better maintained
* Appear well cared for
* Are seen by buyers as "move-in ready"
Recommendations from a Design to Sell expert at no extra cost!
How do we get started?
Our Design to Sell program is available to each of our clients as part of our innovative and proven marketing
solution which sells your house!
There is absolutely no extra charge for the in-depth consultation with our Design to Sell experts or for any
recommendations we may provide. Based on the recommendations, we can then help you structure a plan of
action to accomplish the Design to Sell goals. Accomplishing these goals are meant to give your home the
absolute best chance of selling in the shortest amount of time and for the most amount of money! Of course,
ultimately the decision to make some or all of the recommended changes is up to you, the seller.
Complete Staging - A complete staging starts at the curb in front of your home. The home is assessed from
every angle: the view from the street, every room in your home, the patio, the yard, even the closets! We can
expertly advise on anything from a complete staging to staging only one or two rooms.
Staging Using Your Belongings - We can stage your home using only the furniture and accessories you
currently own.
Staging Using New Accessories - We can Stage your home using the furniture and accessories you currently
own, and adding as many accessories as are required to achieve the desired effect.
solution which sells your house!
There is absolutely no extra charge for the in-depth consultation with our Design to Sell experts or for any
recommendations we may provide. Based on the recommendations, we can then help you structure a plan of
action to accomplish the Design to Sell goals. Accomplishing these goals are meant to give your home the
absolute best chance of selling in the shortest amount of time and for the most amount of money! Of course,
ultimately the decision to make some or all of the recommended changes is up to you, the seller.
Complete Staging - A complete staging starts at the curb in front of your home. The home is assessed from
every angle: the view from the street, every room in your home, the patio, the yard, even the closets! We can
expertly advise on anything from a complete staging to staging only one or two rooms.
Staging Using Your Belongings - We can stage your home using only the furniture and accessories you
currently own.
Staging Using New Accessories - We can Stage your home using the furniture and accessories you currently
own, and adding as many accessories as are required to achieve the desired effect.